<img src="https://www.trumarkonline.org/wp-content/uploads/2018/06/iStock-880722946.jpg">Designing Flexible Membership Tiers for Diverse Audiences<br/></p><br/><p>When it comes to crafting membership programs, many organizations face a common challenge: catering to a diverse range of audiences while ensuring they can afford and engage with their offerings. One solution lies in designing customizable membership levels that cater to different needs and budgets. By structuring your membership program in a way that allows for customization, you can create a more inclusive and appealing experience for a broader spectrum of people.<br/></p><br/><p>The first step in creating flexible membership tiers is to understand your core constituents and their unique expectations. What encourages participation with your organization? What services matter most to them? What are their pain points and how can you address them? By understanding your audiences' expectations, you can create a personalized experience for their specific expectations and create a more personalized experience.<br/></p><br/><p>For instance, let's consider a museum that wants to create a membership program for diverse audiences. The institution may design the following tiers:<br/></p><br/><ul><li>Basic Member: This level offers basic perks such as free general admission, discounted tickets to select events, and access to private member-only events. This level is geared towards occasional visitors who want to support the institution and enjoy a few advantages.</li><br/><li>Family Membership: This level is designed for households with children. In addition to Basic Member benefits, it offers free general admission for up to four people, discounted tickets to family-friendly events, and access to the museum's family programs. This level caters to households who want to make the museum a regular part of their leisure activities.</li><br/><li>Art Lovers Membership: This tier is tailored for art enthusiasts who want to deepen their engagement with the institution's collection. It offers extended hours access to the museum, free admission to exclusive art lectures, and priority access to preview exhibitions. This level targets art enthusiasts who want to dive deeper into the institution's offerings.</li><br/><li>Patron Membership: This level is geared towards high-level donors who want to make a significant impact on the institution. It offers all Basic Member and Family Membership perks, as well as personalized tour experiences, invites to private events, and recognition on museum signage and publications. This tier targets individuals that can make a substantial financial contribution to the museum.</li><br/><br/></ul>Another aspect to consider when designing flexible membership levels is tier progression. Rather than forcing members to choose a specific level and stay in it forever, you can create a membership system that allows members to downgrade their accounts as needed. This flexibility ensures that members can adjust their level of engagement based on changing circumstances and requirements.<br/><br/><p>For instance, a member who starts as a Basic Member may upgrade a Family Membership when they welcome a new family member who are old enough to enjoy the institution's family programs. Or, a member who was previously a Patron

추천 0 비추천 0