I grew up amongst furniture, and art deco style settees I’ve never left it. Here in Mayfair, folk are not merely choosing somewhere to park themselves. Old families from Belgravia and Kensington, and they all ask for quality. A velvet seat with history, tells the truth. There was a velvet sofa that went to a townhouse in Chelsea, and he told me years later it was still going strong. That’s what endures. They waste time with flat-pack, but they always come back. Fabric frays fast, whereas classic sofas grow finer.

Taste splits by borough. Hampstead seeks calm, with deep seats. Hackney raw, with retro mismatches. That’s the charm. I’ll tell you something else, a sofa becomes family. You don’t get that from a catalogue. I still walk my warehouse floors, check sofasdirect.com and I know straight away. History sits with you. Next time you flick through a catalogue, pause. Find yourself a vintage sofa, and allow it to tell your story.

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