Instagram Guides are a underrated but impactful feature that lets you organize and share your knowledge in a clear, user-friendly structure. Whether you’re a consultant, artist, food specialist, or health coach, Collections allow you to curate content that highlights your expertise and earn credibility with followers. Instead of posting scattered advice or one-off stories, you can create a evergreen library that people can return to again and again.

Start by thinking about the top queries your followers have. What do they struggle with? What guidance do they constantly ask for? Turn those answers into a Collection. For example, a health expert might create a Guide called 7 Quick Healthy Recipes for Workdays. A visual artist could make a Guide titled Pro Mobile Photography Tips for Beginners. Each entry in the Guide can include carousels, short-form clips, or curated resources, TikTok TikTok いいね 購入 giving you the freedom to combine formats.

When building your Guide, keep the layout clear. Use precise labels and organize content in a sequential flow. Begin with the foundational concepts and move toward more sophisticated techniques. Add short captions to each item explaining how it helps. This not only empowers your community but also strengthens your credibility.

Promote your Guide in your link in bio, Story stickers, and pinned comments. Let people know it’s available and designed for ongoing reference. Encourage followers to bookmark it and pass it along. Over time, your Guides become a portfolio of your knowledge, attracting new followers who are looking for reliable, well-organized advice.

Unlike fleeting posts that disappear from feeds, Guides remain permanently accessible. They help you stand out as someone who doesn’t just post content but who truly helps others. Use them regularly and your reputation will strengthen with every saved guide.