Forget the soft-glow lanterns and bougie candles. Londoners know the real vibe-setters are neon signs. Big, bold, and noisier than a drunk bloke on the Central line, neon is having a moment, and it’s got attitude.

From Soho’s faded glow to the brick walls of Shoreditch, neon signs are London’s emotional support lights. They flirt, sparkle, buzz, and sometimes short-circuit—but that’s just how they roll.

Face it: London is a drizzly city. It spits on you. The buildings look like they were built during an existential crisis. So when a fluorescent pink sign says "Keep Serving Looks" from the window of a café you just found on TikTok, it means something. It’s therapy with lights.

And it’s not just for the ’gram. Neon signs have roots here. That neon palace in Walthamstow? Iconic. If you haven’t been, go. Bring sunglasses. Maybe a friend to guide you out, just in case.

Neon is the great equaliser. Tattoo parlours, barbers, even pet groomers are lit up. Throw in a glowing "Vibes Not Mortgages" and suddenly your studio tour feels like a music video.

And the phrases. "Treat Yo Self." Neon signs flash it all while you sip a cocktail out of a jam jar. Sure. But also oddly motivating. Like being shouted at by a toaster.

Neon in London isn’t just decor. It’s part rebellion, part drama, and completely unapologetic. It says: "Yeah, the rent’s insane and your coffee costs £6, but look at this pink lightning bolt. Now go strut."

So next time you see one—probably in a pub loo, flashing "Don’t Poo with Sadness" as you question your last pint—just nod. The sign believes in you. Even if it’s barely hanging on.

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