Preparing your site for Google’s AI updates means focusing on creating content that is genuinely helpful, accurate, and well structured

Modern AI-powered search engines excel at recognizing authentic value—cutting through fluff to highlight what users actually need

Ditch SEO tricks—build for humans, not algorithms, because Google’s AI now prioritizes real user satisfaction

Take a critical look at every page on your site

Are you answering questions clearly and completely?

Are you delivering meaningful insights, or just repeating the obvious?

If your pages are shallow or repetitive, now is the time to improve them

Use natural language that matches how real people ask questions

Avoid keyword stuffing and instead focus on context and relevance

Ensure your website runs flawlessly from a technical standpoint

Users and AI alike penalize slow, clunky, or confusing experiences

A polished, effortless experience is now a top ranking signal

Also, ensure your content is original and not copied from other sources

Google’s AI identifies thin, recycled, or unoriginal content—and demotes it accordingly

Treat AI drafts as raw material—add your voice, perspective, and expertise

Infuse content with personal experience, real-world cases, and authoritative context

Generic content gets buried—human-centered content rises

Strengthen your credibility by referencing reputable studies, experts, and 横浜市のSEO対策会社 authoritative sites

Demonstrate expertise through nuanced analysis and layered insights

Use trusted metrics to measure what truly matters

Look for changes in traffic or rankings and use them as signals to refine your approach

Don’t chase trends—focus on quality, consistency, and trustworthiness

Build on trust, depth, and authenticity—they’re the only constants in Google’s ever-changing AI ecosystem