Performing a site migration without losing rankings requires thoughtful orchestration and rigorous quality assurance. The goal is to ensure that search engines can still find, understand, and rank your content in the original context and relevance.

Begin by compiling a full map of every current URL including their addresses, page titles, meta tags, and inbound links. This will serve as your reference map during the migration.

Ensure every outdated endpoint forwards precisely to its new counterpart. Refrain from funneling unrelated URLs to a single target unless they are identical in purpose and substance. Chain redirects must be avoided whenever possible to sustain authority flow and indexing speed.

Refresh your robots configuration and XML sitemap to align with the migrated hierarchy and register the changes in your preferred search engine dashboard.

Ensure your migrated site performs at least as well as the old one. Adaptive design and visitor satisfaction must be preserved or enhanced.

Test all redirects thoroughly using tools like Screaming Frog or Google Search Console. This helps you catch broken links or misconfigured redirects.

Keep an eye on crawl errors and index coverage reports. Hold off on structural or functional overhauls while migrating. This raises the likelihood of ranking instability.

Analyze traffic and SERP positions for 30–90 days post-migration. If you see drops, launch diagnostics without delay. Often the cause is a missing redirect or a canonicalization issue.

Engage your top domain referral partners to update their anchor 横浜市のSEO対策会社 text.

Keep in mind: Full index recovery is a gradual process. So avoid panic-driven interventions. Patience and precision are your best allies in maintaining your search visibility.