He was branded a 'silver fox' by viewers when he first showcased his salt and pepper 'do during 2017's edition of I'm A Celebrity... Get Me Out Of Here!.

And in new promotional images for this year's series, Declan Donnelly has appeared to ditch his grey hair in favour of a darker hue ahead of the show's launch on Sunday.

The TV presenter, 44 - who has reunited with Ant McPartlin following his career break - looked youthful as he styled his glossy tresses into a slick comb over style. 











Fresh look: Declan Donnelly has appeared to ditch his grey hair (pictured right in 2017) in favour of a darker hue (pictured right earlier this month) in new I'm A Celebrity promo snaps

Media personality Declan first rose to prominence as Duncan on teen drama series Byker Grove in the late 90s, when he sported a retro curtain-inspired hairstyle.

The Newcastle-born host later adhered to early millennium trends by rocking spiky locks. 




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Declan's crown appeared to thin towards the late 2000s, but he reportedly managed to improve the health of his hair with 'miracle' growth tablets, Propecia.

A friend told The Sun back in 2012: 'Declan has certainly not had a transplant. He knows his hairline is receding and has taken some steps to tackle it. There are all sorts of remedies out there you can get, including tablets and shampoos.




They're back! The presenter, 44, has reunited with Ant McPartlin following his career break and is set to kick off the show on Sunday





Throwback: Declan first rose to fame as Duncan on teen drama series Byker Grove in the late 90s, when he sported a retro curtain-inspired hairstyle (pictured with Ant as PJ in March 1998)







'He's not exactly kept it a secret. He was even joking about it at the NTAs as people he hadn't seen for a while had noticed the change.'  

Propecia works by inhibiting the conversion of testosterone into DHT (dihydrotestosterone).

Baldness is largely the result of DHT interacting with hair follicles that are genetically vulnerable to its effects.

By reducing the DHT present in the scalp Propecia helps slow the thinning process and sometimes even reverses the effects of DHT. 




Flashback: The media personality later adhered to early millennium trends by rocking spiky locks (pictured in September 2006)











What a difference: Declan's crown appeared to thin towards the late 2000s (left in November 2009), but he reportedly improved his hair with 'miracle' tablets (right in January 2013)





Silver fox: In 2017, the Geordie star set tongues wagh series of the long-running ITV show is set to begin on Sunday November 17. 




Cast: (L-R) Roman Kemp, Andrew Maxwell, Nadine Coyle, Ian Wright, Caitlyn Jenner, Jacqueline Jossa, Myles Stephenson, Adele Roberts, Kate Garraway and James Haskell complete this year's line-up