What looks like a simple digital habit is, in fact, a sophisticated cascade of brain signals designed to keep you engaged indefinitely.

Dopamine isn’t merely a "feel-good" neurotransmitter; it’s a powerful motivator that conditions behavior by convincing you that the next gesture—whether a tap, swipe, or click—could unlock another reward.

If you received a like after every post, 宮崎 マッサージ the thrill would vanish—but when likes arrive unpredictably—sometimes after one post, sometimes after ten—your brain remains locked in pursuit of the next one.

That’s why users often report losing hours in a trance, unaware of how much time has passed.

But because these platforms continuously inject fresh content, new profiles, evolving algorithms, and shifting trends, they rarely let users plateau.

Human beings are evolutionarily wired to seek belonging, and digital platforms exploit this by turning every interaction into a potential social currency.

You don’t have to stop using them—you just need to understand how they’re using you.