</p><br/><p>In today’s competitive design landscape one of the biggest challenges is identifying the specific expertise required.<br/></p><br/><p>A common misconception is that a designer can do it all—everything from wireframes to logos to micro-interactions. But the truth is, design roles have evolved into highly focused specialties, and trying to find one person to fill every role often leads to longer hiring cycles and mismatched hires.<br/></p><br/><p>Clarifying each design role can significantly shorten time-to-hire and lead to higher-quality hires.<br/></p><br/><p>First, there’s user experience design, or UX. UX designers focus on the overall feel and flow of a product. They research user needs, create wireframes, conduct usability tests, and map out user journeys. If your team needs to improve how users interact with an app or website, you need a interaction designer, not just someone who creates attractive visuals.<br/></p><br/><p>Then there’s user interface design, or UI. UI designers are responsible for the on-screen components and sensory feedback. They take the structure created by UX designers and make it visually cohesive and engaging. A great UI designer understands design systems and consistency across platforms.<br/></p><br/><p>Branding and print design form their own discipline. Visual communicators produce visual content for branding, marketing, and print materials. They work on logos, social media graphics, brochures, and packaging. While they may overlap with UI designers in tools and aesthetics, their focus is often on emotional resonance and market positioning rather than digital interaction.<br/></p><br/><p>Animation design is rising in demand that merges motion with visual storytelling. Motion designers bring interfaces to life with animated icons, transitions, and  <a href="http://polyamory.wiki/index.php?title=User:Adolfo24L304110">найти дизайнера</a> feedback cues. They’re vital for creating memorable, fluid experiences, but they’re optional for static platforms.<br/></p><br/><p>Product design is a broader role that integrates interaction and visual design, and sometimes even includes research and strategy. Product designers are usually found in startups or agile environments where one person needs to own the entire user journey. But even here, they often have a primary strength in either UX or UI.<br/></p><br/><p>Recognizing these distinctions allows hiring managers to be far more targeted in their descriptions. Instead of saying "seeking a jack-of-all-trades," specify whether you need a UI expert to unify your design system or a UX analyst to diagnose drop-offs.<br/></p><img src="https://www.komarov.design/content/images/2023/10/------------------1.jpg"><br/><p>Precise language draws qualified applicants and minimizes mismatches during evaluation.<br/></p><br/><p>It also empowers designers. Talent can align their personal brand on portfolios and resumes, knowing which specialties match their strengths. This leads to better matches on both sides of the hiring table.<br/></p><br/><p>Finally, consider creating cross-functional design squads rather than depending on a single super-designer. A team with a UX researcher, a UI designer, and a motion designer will consistently deliver higher quality when it comes to produc

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