When evaluating a designer’s portfolio, it’s easy to be drawn in by striking color schemes, but aesthetics don’t equal usability. The real test is relevance—does it deliver tangible value to actual audiences in ways that match your objectives? Start by looking beyond the surface. Ask yourself what the designer was trying to achieve with each project. Were they tackling a defined business challenge or operating within technical limits? A strong portfolio tells a story—not just of how something looks, but the rationale behind its form.

Pay attention to the context provided. Does the designer clearly articulate the challenge, identify who the users were, найти дизайнера and detail what constraints they worked under? Projects that include contextual data, participant observations, or cycle-based improvements show a strategic methodology. These details reveal whether the designer thinks like a problem-solver or just decoratively. A beautiful interface that ignores accessibility may look impressive, but it underperforms in real use.

Look for variety in scope and medium. A designer who focuses exclusively on mobile apps may not be equipped to handle a branding project. Relevance also means adaptability. Can they adapt to different user expectations? The best designers don’t just force a consistent aesthetic—they tailor their solutions.

Consider the outcomes. If the portfolio includes performance data—like increased user engagement, lower churn, or higher conversion rates—that’s a compelling evidence of value. Even if exact numbers aren’t available, look for user-centered validation: testimonials, showcase transformations, or explanations of how the design improved the experience.

Avoid being seduced by personal flair that doesn’t serve the purpose. A portfolio full of flashy micro-interactions or stylized illustrations might be impressive to glance at, but if those elements hinder navigation, they’re not relevant. Relevance means alignment—with your business objectives, your audience, and your values.

Finally, ask for examples that match your context. If you’re a healthcare startup looking for a reassuring tone, ask to see comparable case studies. Compare how the designer handled visual priority, tone of voice, or readability in those cases. This gives you a practical preview of how they’ll deliver for your team.

A great portfolio doesn’t just impress|it educates. It shows you their decision-making process, adapts, and creates meaningful solutions. Focus on that substance, not just the glitter.