When evaluating a designer’s past results, focus on the key performance indicators that directly reflect their impact on user behavior and найти дизайнера business goals. Start by looking at click-through percentage—a high click through rate means the design successfully engaged visitors and encouraged interactions, such as selecting a link. Compare the CTR against competitor standards to determine if the design delivered improvement.

Next, examine conversion metrics. This reveals how effectively the design guided users to a desired outcome like subscribing to a newsletter. A strong conversion rate suggests the designer understood user intent and built clear, intuitive pathways. Look at the long-term conversion performance, not just a single snapshot. Sustained high performance indicates strategic decision-making.

Don’t just look at the numbers alone. Consider the context. Was the design adapted for touchscreen|tested on desktop|optimized for larger screens|designed for traditional browsers}? Was it integrated into a marketing initiative? A high CTR with low conversion might mean the design created false expectations. A low CTR with high conversion could indicate the design was calmly effective for informed users.

Also check for controlled experiment outcomes if available. These reveal how the designer’s work performed relative to variants. A designer who actively experiments is far more likely to deliver measurable results than one who trusts gut feelings.

Finally, ask for visual comparisons of design iterations. Seeing how a design shifted business outcomes over time gives you tangible proof of impact. If the designer can clearly explain why a change improved results, that’s a sign of expertise beyond aesthetics.