You can bin the twinkly nonsense and scented candles. Londoners know the true glow gods are flashing attitude panels. Big, deliberately extra, and louder than a dodgy escalator, neon is buzzing again, and it’s got serious glow about it. From Soho’s still-gasping red-light glow to Brick Lane’s glow-up corners, neon signs are London’s emotional support lighting. They mock, shine seductively, and sometimes flicker mid-sentence—but that’s part of the charm.

Come on: this city’s about as bright as a wet sock. It spits aggressively. Half the buildings look like they were built during a national sulk. So when a blazing pink sign says "Keep Serving Looks" from inside a café you only found on TikTok, it hits different. It’s vibes. And no, it’s not just for real neon signs online the 'gram. Neon in London has history, mate. That fluorescent church in Walthamstow? Glorious. If you haven’t been—go.

Bring something UV-proof. And maybe a second pair, just in case. Neon is the shared hallucination. Chicken shops, vape lounges, even florists are getting in on the action. Pop up a glowing "Vibes Not Mortgages" and suddenly your flat viewing feels like a music video with mould. And the phrases—oh the neon nonsense. "It Was All A Dream." It’s like being yelled at by a motivational lava lamp. Is it cheesy? But also comforting. Neon signs in London aren’t just decor. They’re part party, part mood, and fully over-the-top and proud.

They say: "Yes, the rent’s a joke, the bins are overflowing, and the air smells of vape and regret—but look at this glowing pink banana. Now go vibe." So next time one catches your eye—probably in a pub loo whispering "You Got This" as you reevaluate your last five decisions—just take the compliment. The sign believes in you. Even if it’s flickering like it’s had enough.

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