Ditch the fairy lights and scented candles. Real Londoners know the real vibe-setters are glowing signs. Big, bold, and noisier than a drunk bloke on the Central line, neon is back, and it’s got attitude. From Soho’s faded glow to Shoreditch’s artsy corners, neon signs are London’s passive-aggressive wall décor. They shout, glow, judge, and sometimes spell something wrong—but that’s just how they roll. Truth is: London is a drizzly city.

It drizzles daily. The buildings look like they were built during an existential crisis. So when a fluorescent pink sign says "Keep Serving Looks" from the window of a café you can’t afford, it means something. It’s hope. And it’s not just for the ’gram. Neon signs have roots here. God’s Own Junkyard in Walthamstow? Iconic. If you haven’t been, make the trip. Bring an eye shield. Maybe a spare lens, just in case.

Neon is the city’s emoji. Pubs, cafés, even pet groomers are lit up. Throw in a glowing "Love Where You Live" and suddenly your studio tour feels like a TikTok set. And the phrases. "Treat Yo Self." Neon signs whisper it all while you sip a cocktail out of a jam jar. Cheesy? But also oddly motivating. Like being coached by an LED light. Neon in London isn’t just lighting. It’s part rebellion, part chaos, and completely extra.

It says: "Yeah, the rent’s insane and your coffee costs £6, but look at this pink lightning bolt. Now go exist." So next time you see one—probably in a pub loo, flashing "Don’t Poo with Sadness" as you question your existence—just nod. The sign believes in you. Even if it’s buzzing.

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