Ditch the fairy lights and overpriced wax. Anyone who’s survived a winter in Zone 3 know the real mood makers are neon signs. Big, bold, and noisier than a dodgy Tube escalator, neon is making a comeback, and it’s got opinions. From Soho’s faded glow to the brick walls of Shoreditch, neon signs are London’s unofficial mood boards. They flirt, neon lights store sparkle, buzz, and sometimes flicker out—but that’s part of the charm.

Face it: London is a drizzly city. It spits on you. The buildings look like they were designed in a rush. So when a bright pink sign says "You Look Hot in That" from the window of a café you can’t afford, it means something. It’s instant serotonin. And it’s not just for Instagram. Neon signs have history here. That neon palace in Walthamstow? Iconic. If you haven’t been, make the trip. Bring sunglasses. Maybe a backup pair, just in case. Neon is the visual equaliser.

Pubs, cafés, even off-licenses are lit up. Throw in a glowing "Vibes Not Mortgages" and suddenly your flat viewing feels like a TikTok set. And the phrases. "Good Vibes Only." Neon signs whisper it all while you sip a cocktail out of a plant pot. Obviously. But also oddly motivating. Like being coached by an LED light. Neon in London isn’t just ornament. It’s part party, part joy, and completely over-the-top.

It says: "Yeah, the rent’s insane and your coffee costs £6, but look at this pink lightning bolt. Now go strut." So next time you see one—probably in a pub loo, flashing "Don’t Poo with Sadness" as you question your life choices—just accept it. The sign believes in you. Even if it’s flickering.

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